# The Alta Readiness Rubric

The Alta Readiness Check scores a deployment 0 to 100 across five weighted dimensions: targeting and data at 25 percent, message assets at 20 percent, sending infrastructure at 25 percent, operating cadence at 20 percent, and expectations and math at 10 percent. Scores of 39 and below read Not ready, 40 to 69 Ready with gaps, 70 and above Ready. The twelve questions are below.

Updated: 2026-07-29

## The five dimensions

- Targeting and data: 25% (questions 1, 2, 3)
- Message assets: 20% (questions 4, 5)
- Sending infrastructure: 25% (questions 6, 7, 8)
- Operating cadence: 20% (questions 9, 10)
- Expectations and math: 10% (questions 11, 12)

## The bands

- 0 to 39: Not ready
- 40 to 69: Ready with gaps
- 70 to 100: Ready

## The twelve questions

### 1. Can you describe, from memory, exactly who Katie is targeting this week?

- We have a written ICP and Katie's filters match it.
- We have a rough idea. It is not written down.
- Katie works a broad list we imported at setup.
- I am not sure what Katie is targeting right now.

### 2. Where did the current prospect list come from?

- Alta ICP search, tuned within the last 30 days.
- A CSV we imported from an older tool or purchase.
- Whatever synced in from the CRM, uncleaned.
- I don't know.

### 3. What state is the CRM connection in?

- Two-way sync is live and we verified the field mapping.
- Sync is on but the fields are messy.
- We have a CRM but never connected it.
- We don't have a CRM.

### 4. How filled in is Compass, Alta's knowledge base?

- Pitch, competitors, objections, and proof are in, updated in the last 60 days.
- It was filled at onboarding and untouched since.
- Mostly empty.
- I don't know what Compass is.

### 5. A prospect replies "why should I care?" Does your configured messaging contain a specific answer with a number in it?

- Yes. Concrete proof points with numbers.
- We have claims, but no numbers behind them.
- The messaging is whatever the AI generated. We have not edited it.

### 6. What domains does Katie send from?

- Separate secondary domains, warmed at least 3 weeks before volume.
- Our primary company domain.
- I don't know what domains the outreach uses.

### 7. How is mailbox sending volume set?

- Capped low per mailbox with a ramp schedule.
- We set it during onboarding and have not looked since.
- We raised limits to get more meetings.

### 8. Who checks deliverability, and how often?

- Someone reviews bounces and spam placement weekly.
- We look when replies dry up.
- Never checked it.

### 9. Who reviews Katie's conversations and replies, and how often?

- A named owner, at least 30 minutes every working day.
- Someone checks a few times a week.
- It runs on autopilot.

### 10. What is your approval flow for outgoing messages?

- A human approves messages, at minimum the first sends of every new campaign.
- Auto-send with occasional spot checks.
- Auto-send. We never review outbound.

### 11. How did you size the outbound volume you are running?

- From pipeline math: deal size, close rate, meetings needed per month.
- From a rough revenue goal.
- We bought Alta to get more meetings and turned it on.

### 12. What timeline are you holding this system to?

- Around 90 days to stable pipeline, and we planned for that.
- We expected results inside the first month.
- If this month does not produce, we are cancelling.

The check itself adds what this page does not: your score, the diagnosis per dimension, and a fix list for your three weakest answers.

Run it: https://cognitivegtm.com/readiness-check